General Manager


Job ID:



Cincinnati, OH, US 

Job Views:


Employment Type:

Full time



Position Title:

General Manager

Job Description:

We are The Boston Beer Company. We brew the best beer. We hire the best people.

We are always eager to find competitive, motivated, hardworking people who love beer and want to join our team. We work hard and we play hard. Think you have what it takes?

We are currently hiring for our next General Manager – Tap Rooms in Cincinnati, OH.

The General Manager (GM) is responsible for leading and driving the growth of the Samuel Adams Tap Room in Cincinnati and acting as the “face” of the brand and main point of contact for local partnerships, organizations and nearby neighbors. In addition to overseeing all day to day operations of the Taproom, The GM will promote the brand through direct customer and community appeal with Tap Room retail activities, tours, and events. They will define the culture, lead the journey and help set the tone for Samuel Adams to be a great community partner and a fun/interactive brewery tour destination.

The GM is responsible for all aspects of Tap Room operations and the keeper of everything to do with delivering the highest levels of customer delight and top operational performance at all times. Responsibilities will also include coordinating with the sales and brewing teams, representing the brand to the local community, and creating a cultural community center that promotes the Samuel Adams Brand in all aspects (beer, people and community interaction). The GM will develop, integrate and lead the Tap Room team in drafting their Annual Business Plans and objectives, consistent with the Samuel Adams Brand Strategy, and accomplishing all of the above. The GM is responsible for delivering the annual business plan (as agreed upon) and closely monitoring expenses and overhead (and related revenue streams) for the brewery social hall and the brewery as a whole to achieve budgetary performance in alignment with the budget and market conditions.

What You'll Do:
Public House Management:
  • Develop and maintain the organizational culture in alignment with the Sam Adams brand and corporate standards
  • Oversee and ensure team compliance with all operational standards while fostering a climate of constant improvement
  • Help make Samuel Adams part of the local community by building relationships with local organizations including (but not limited to):
    • Business relationships with development organizations.
    • Arts organizations and local artists themselves
    • Non-Profits within the overall agreed upon directions.
    • Use the facility to help develop these relationships by promoting their causes at the brewery
  • Strategic planning and execution of creative design and advertising for the Tap Room and tour programs to grow the brand, increase sales and profits.
  • Evaluate new consumer communication and branding opportunities for the brewery/tour and retail center for their uniqueness, ROI and support of the overall brand strategy.
  • Oversee and ensure compliance with relevant regulatory agencies, legal and code compliance, communications, and filings.
  • Oversee management of the Operating Tap Room/Tour Center including brewpub and retail operations
  • Oversee coordination and communication between all Tap Room functions including admin, brewery and retail operations (in working to engage marketing and sales teams)
  • Oversee coordination of all of the above functions with the Brewing team for effective planning and execution, communication and coordination.
  • Plan (forecast) and manage an annual budget, P&L, monthly detail for all teams and functions above.
  • Responsible for taproom IT and retail systems such as Kronos and POS / MICROS.
  • Responsible for creation and execution of successful Tap Room programming to achieve annual business plans (and management of relative budgets)
Brewery Operations: 
  • Work with the Brand Team and Head Brewer to understand and execute brewery annual business plan
  • Organization of brewery and warehouse space (working with brewing ops team)
  • Work with brewing team to engage them in Tap Room events (beer dinners, VIP tours, etc)
  • Work with the head brewer to ensure a wide variety of innovative and interesting, high-quality beers are always available

People and Team Management/Development:
  • Identifying, recruiting, motivating and retaining top-quality staff at all time
  • Direct Management of key staff (Assistant Managers/Leads, security, programming lead)
  • A spokesperson for the Tap Room when and if needed
  • Developing high potential employees towards career growth and fostering a climate of promotion from within and across the entire Sam Adams/Boston Beer organization. 
  • Training, developing and critiquing individuals and teams and ensuring all progressive discipline and HR policies are complied with
  • Facilitate strong communication throughout the organization resulting in operational efficiencies and cohesive culture.
  • Oversee execution of standard operating procedures, innovating and improving at all times to drive excellence.
  • Instilling culture, commitment, and enthusiasm for high levels of performance. 
  • Working cooperatively with others across the organization.
  • Develop and execute a process of continuous improvement within the context of annual business planning.
  • Set tone, culture and model behavior for staff.
  • Ensure the highest levels of food and beverage safety practices are maintained at all time
  • Ensuring full compliance with all alcohol regulations with a specific focus on responsible serving
  • Responsible for the understanding of brewery and Taproom safety practice and opportunities for improvement
  • Responsible for development and execution of facility CAPEX proposals/plans related to the Tap Room Space (not brewery)

Job Requirements:

Successful candidates for the General Manager will have an exceptional record of accomplishment in the hospitality and/or consumer goods industry, with a manufacturing/brewing and distribution operations component. The ideal candidate will have a combination of operational, marketing and sales experience, however, demonstrated leadership experience managing a growing customer-focused operation will be the most important criteria.

The General Manager would ideally have a minimum of 8 years’ experience as a General Manager. Craft beer and/or alcoholic beverage experience is highly desired. A combination of experience in both large and small, entrepreneurial hospitality and/or consumer companies would be an ideal profile.

Other requirements include:
  • Bachelor’s Degree
  • 8 plus years in the food and beverage or hospitality industry with a strong growth track record. 
  • Strong budgetary, financial, labor management and cost control experience
  • Experience in project planning, facilities management, budgeting, and financial analysis.
  • Experience in event planning, promotions, and community relations building
  • Experience partnering with sales force and manufacturing a plus. 
  • Proven ability to prioritize, make decisions and manage in a fast-paced environment. 
  • Proven knowledge of Microsoft Excel, Word, and Access. 
  • Systems competence with Kronos, POS / MICROS and Square a plus.
  • Clear communicator.
  • Budget experience.
  • Manager of people and relationships.
  • Multi-tasker.
  • Attention to detail.

  • Master’s Degree
  • Food and beverage and/or hospitality experience 
  • Sales and/or marketing experience

Physical requirements:
  • Ability to lift and move cases of beer and objects up to 50 lbs. 
  • Ability to climb, kneel, bend and display point of sale effectively.
  • Ability to stand and walk for long periods of time.

Working conditions:
  • Can conduct his/herself professionally around alcohol and in a bar setting.

Some Perks:
Our people are our most important “ingredient.” We not only have to hire the best, but we have to reward, develop, and retain them too. We also have a variety of benefits including a competitive compensation package, extensive training programs, excellent healthcare, a discounted stock purchase plan, and a 401K program with a generous company match. Not to mention, there’s the free beer too!

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request an accommodation in the job application process can contact for assistance.


Boston Beer Company

Boston Beer Company jobs
One Design Center Place, Suite 850
Boston, MA, United States

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